Formal invitations allot the tone for an appealing gallery present.
You've completed the hard elbow grease of preparing a gallery's payment of your blessing office. You've too selected an befitting venue, persuaded on a dress regulation, chosen refreshments and priced your drudgery. Sending the invitations should be easily done after this, however it all the more takes some careful preparation. By planning your invitations carefully, you'll attract likely patrons who may count bent on Craft collectors very as those who may obtain one of your works to decorate their central. A best-selling manifest could further bob to resolute supporters for many senescence and a network of connections.
Instructions
1. Fabricate a string of who to invite. End not arrange this a short document. Your folder should cover friends and family members who vital in the environment, besides as those living farther absent. Those living farther elsewhere could be visiting, or they may simply passion the invitation as a memento. And provided you consist of a link to your website, they can composition and invest in your grind online. Further idea to invite coworkers, neighbors, teachers, fellow students and anyone else who may be interested, or who you see regularly. Galleries often send out their own invitations, but it's fine to send your own to anyone on your list who received one from the gallery already.
2. Decide on the format. You could opt for cards sealed in envelopes, postcards or email invitations. Sending invitations by email will save you money. You don't want to bombard your readers with less important information that could make them delete the email in frustration. Get to the point so all the relevant facts stand out. Show your personality, too.
Make a list of all relevant information, including date, time, address, type of show (such as solo, juried show or group exhibit), dress code, whether refreshments will be available and whether guests may purchase artwork. Include a phone number that guests may require additional information. Also include basic directions, specifying get there from a nearby landmark. Have a friend look it over and tell you if anything seems to be missing, and read the information again later to make sure it's complete.
4. Write your invitation text in letter format, keeping it brief. Try to supply all the necessary information in fewer than 10 sentences, or only three if you're sending a postcard. Don't assume that you can say more if you are sending an email. However, don't use too many graphics or embed text in the graphics, or your potential guests might not see the text at all. If you want to feature images of your work, opt for printed invitations instead for a more formal look. Send email reminders several days before the event in either case.3. If you're funny, keep it light. Showing your personality helps you connect with people and draw them in.
5. Design your invitations. The design should capture the tone of the exhibition and your style of artwork. If you have a funky style, make your invites funky. If your invitation feels boring from the lack of graphics, include a link to your website, which can present the same information in a more artistic way -- and don't forget to elevate your gallery exhibit on your website for the widest distribution.
