Approximately Greeting Card Verses
Beautiful pictures engage in not a greeting card create. In spite of the popularity of "blank cards," the expanded majority of greeting cards purchased in the USA even insert a verse or a sentiment of some Category. That's no surprize to the millions of bourgeois who keep spent hours poring over the greeting cards on the stand to treasure trove one that delivers blameless the correctly note.
Writing greeting card verse can be a lucrative freelance sideline for a writer, on the other hand it isn't as elementary as it seems. Greeting card verse has changed substantially over the age, opening up late markets for writers while worry traditional avenues alive. Here's what you should be schooled approximately greeting card verse provided you are considering a job in writing the paragraph that bring about the globe life, "awwww..."
History
While most heads excogitate the greeting card a relatively contemporary invention, the version of greeting cards can be traced back to the senile Chinese and Egyptians, who exchanged messages of luck and congratulations on scrolls. By the mid-1400s, the wealthy and the upper classes were exchanging handmade paper greeting cards, nevertheless it wasn't until the introduction of the postage Coat of arms that greeting cards became affordable for the standard workman. Advances in printing and in manufacturing reduced the value of paper greeting cards all the more besides, and by the mid-1800s, colour printing had false greeting cards typical in Europe.
The American greeting card Production owes its beginnings to a German immigrant, Louis Prang. Prang started a colour printing press in 1856. His partnership mythical refinements to the colour lithography course, and in 1875, Prang's association introduced a entire edge of Christmas greeting cards to the American typical.
Prang's greeting cards featured elaborate artwork and elfin in the habit of written verse. Approximately the turn of the century, a figure of brand-new greeting card publishers, including American Greetings and Hallmark Cards, entered the marketplace. Their cards took the exact different turn. They featured not difficult illustrations and heartfelt verses that popularized the greeting card as a Envoy of the feelings. The greeting card Production got a boost from Earth Combat II, when it turned its printing presses to printing enmity bonds and cards for the soldiers abroad.
Much, the greeting card Production was focused on defined occasions, such as Christmas, Valentines Interval and birthdays, until the 1980s. Most traditional greeting card verse expresses a sentimental message.Conversational prose is typically not rhymed, and may range from a single line to 32 lines. The voice is generally intimate and heartfelt.Studio cards feature humorous, sometimes offbeat prose sentiments.
The version of greeting cards and greeting card verses continues to mature and copper to conformed the needs of its audience.
Types
Greeting card verse ranges from traditional rhymed verse that is regularly sentimental to terse one-liners that are designed to consent the recipient laughing. Some smaller greeting card companies limelight on one type of greeting card verse and one style of card. Most of the larger greeting card publishers make and marketplace many greeting card lines, Everyone of them with a distinctive style that is expressed in the sketch, artwork, typeface and verse. There are four easily recognized types of greeting card verse.
Traditional greeting card verse is normally rhymed and metered, and most often has a number of lines divisible by four. During the 1980s, a character of elder manufacturers and many smaller greeting card publishers turned their carefulness to capturing the "anytime" greeting card bazaar. Dispirited Alp Arts, founded during this decade, heralded an Period of greeting cards that focused heavily on the written verse, with the artwork complementing the memo or merely forming a backdrop for it.The contemporary developments in the greeting card Production consist of e-cards and e-greetings also as offerings from petty publishing houses that elbow grease in desktop publishing to draw.
They focus on foibles and everyday sensibilities, often use puns and are written in a snappy style.
Alternative cards focus on contemporary themes, including divorce, losing weight, going through chemotherapy and surviving a job loss. They often make their point with humor and sympathy, and most often use conversational prose.
Size
The market for greeting card verses is one of the largest in the writing world. Major greeting card publishers such as Hallmark Cards and American Greetings each employ a large staff of professional writers who work with creative directors to write verse for the various lines of greeting cards that the company produces. Many smaller greeting card publishers accept freelance submissions, and most actively solicit submissions from untested writers.
The greeting card industry sells more than 7 billion cards each year, and represents more than 2,000 individual greeting card publishers.
Benefits
One of the biggest benefits of writing for greeting cards is the ability to write on a flexible schedule. Acquire greeting card verse is among the highest of any freelance writing genre, with prices reaching as much as $50 a word for a short verse or sentiment. Writers who establish a good relationship with one or more greeting card publishers can expect a steady stream of work for ongoing income.
Considerations
While a small percentage of writers is lucky enough to land a job on the creative in-house staff of a greeting card publisher, most writers of greeting card verse are freelancers. Freelance writers of all kinds are subject to the ebb and flow of the market, and may have to deal with uneven income. Moreover, freelance greeting card writers must keep careful records for tax purposes and for their own follow-up on submissions.
Misconceptions
One of the biggest misconceptions about greeting card verses is that they are easy to write. De facto, say many writers who make their living writing verse for greeting cards, it can be the most difficult type of writing to do. Greeting card writers must learn to adopt a very particular voice in their writing, and to make every word count. Those who work in contemporary and alternative lines also must keep a close eye on trends and public events to keep their work relevant to the market.
Expert Insight
The best way to become familiar with greeting card verse and the requirements of various companies is to read as many greeting cards as possible. Moreover to reading cards on the rack at the local supermarket and variety stores, a writer can find examples of contemporary and current cards online or write for a sample pack and writers guidelines from companies that interest him.
Many of the largest greeting card companies do not accept unsolicited freelance submissions. Instead, focus on finding greeting card publishers who actively solicit freelance greeting card verse submissions. Check the writers guidelines for each company and submit your work in the format requested by each company.
